Watch This Epic Dance Party at the Balmain x H&M Runway Show
ICYMI: H&M joined forces with Parisian couture house of Balmain and designed a 100+ piece collection full of tailored, textured and heavily embroidered gems (available in around 250 stores worldwide, as well as online, starting November 5).
While the exciting news of the collaboration was announced mid-May on the Billboard Music Awards red carpet (thank you, Kendall Jenner and Jourdan Dunn!), fashion, music and pop culture were brought together earlier this month for the collection’s presentation in a Wall Street venue themed like a futuristic NYC subway station.
To commemorate the occasion, H&M gave the audience—which was full of celebrities and icons in the fashion industry—a behind-the-scenes preview of the campaign’s music video starring Kendall Jenner as the leader of a dance crew and Balmain’s Creative Director, Olivier Rousteing.
At the end of the sneak peek video, dancers from all over the world twerked and vogued on stage, hyping the crowd as A-list models in the industry (think Karlie Kloss, Gigi and Bella Hadid, Alessandra Ambrosio) strutted the catwalk to unveil H&M’s latest collaboration.
Check out the full promotional video below!