Rockettes’ 8 Favorite Holiday Window Displays in NYC


ou know the holiday season is in full-swing in New York City when midtown’s massive department stores go all out with themed-window displays that put typical trees and tinsel to shame, and people from around the globe flock to see the works of art! From Saks Fifth Avenue’s Snow White and the Seven Dwarfs-themed windows that include detailed vignettes of the beloved fairytale to Bergdorf Goodman’s “To New York With Love” windows that celebrate seven of New York’s world-renowned cultural institutions, here’s your guide to our favorite holiday window displays New York City has to offer:

Barneys New York

Find whimsical charm amongst the holiday hoopla with “Haas for the Holidays” at Barneys New York. The luxe retailer aims for positivity and inclusivity with windows from The Haas Brothers, twins Nikolai and Simon. In collaboration with Barneys Creative Director, Matthew Mazzucca, the artists embodied the theme “The Future is Your Present” and created an imaginative universe that offers an interpretation of the Earth through the ages, with Haas animations and characters coexisting through eras from the beginning of the earth to the distant future. “The result is a fun and engaging concept that celebrates individuality, inclusiveness and love,” says Matthew. And they’ve made it easier than ever to put those positive vibes into action—with every post that has the #HaasRules hashtag, the Barneys New York Foundation will donate $5 to Children’s Defense Fund, a child advocacy organization dedicated to all children’s safety, health, opportunity and overall well-being.


Saks Fifth Avenue

For the first time in its storied history, Saks Fifth Avenue, in collaboration with Disney, transformed all 14 of its Fifth Avenue-facing windows into scenes from the beloved fairytale, Snow White and the Seven Dwarfs. When you visit the iconic store, you’ll see everything from detailed vignettes of the seven dwarfs heigh-ho!-ing from a day’s work in the diamond caves to Snow White frolicking and dancing among the woodland creatures. And don’t forget to check out the windows on 49th and 50th streets—you’ll swoon over the haute couture gowns created by designers Alberta Ferretti, Naeem Khan, Monique Lhuillier and Marchesa, who re-imagined what Snow White’s dress would look like today.



The magic comes alive at the iconic 34th Street store with their beloved display titled, “The Perfect Gift Brings People Together.” Roya Sullivan, Macy’s National Director of Window Presentation, tried to focus on the joy of sharing holiday season festivities with those we love: “For us, it meant all those moments and the activities that take place as you get ready for the holiday season. The windows are mood boards; depicting New York City and Macy’s as miniature pieces and the sense of energy that is surrounding the holidays.” If the windows inspire you to talk to the man in the big red suit himself, it doesn’t just benefit your wishlist—for every letter to Santa that Macy’s receives, they donate $1 to the Make-A-Wish Foundation to help grant the wishes of children with critical illnesses.


Bergdorf Goodman

The ultimate love letter to New York City, Bergdorf Goodman’s theme “To New York With Love” captures the appreciation for the visual arts, history, film and music, and celebrates seven of New York’s world-renowned cultural institutions: American Museum of Natural History, Brooklyn Academy of Music (BAM), Museum of the Moving Image, The New York Botanical Garden, New York Philharmonic, New-York Historical Society and UrbanGlass. “While exploring this theme, we knew the windows had to be dynamic and multilayered to evoke the excitement of New York today, while simultaneously celebrating the city’s past,” says the luxury department store’s Senior Director of Visual Presentation, David Hoey. “Our institutional partners provided an array of subject matter to inspire us, so we crafted a completely different type of window for each organization.”



A glitz, glamour and glee ode to the circus, Bloomingdale’s has teamed up with 20th Century Fox Film’s The Greatest Showman (in theaters Dec. 20!) for their displays. A tribute to big-top visionary P.T. Barnum, the windows are full of whimsical circus acts, mannequins with dazzling ensembles and musical numbers—as you get closer to the glass, you’ll hear the song that each window is inspired by. “The magic of P.T. Barnum is captured throughout our 59th Street flagship, inspired by our partnership with The Greatest Showman and brought to life with 7.6 million Swarovski crystals in our Lexington Avenue Windows,” says Tony Spring, Bloomingdale’s Chairman and CEO. “We gravitated toward this partnership because of the strong message of inclusion and following one’s dreams.”


Lord & Taylor

Cuteness overload is achieved with Lord & Taylor’s “The Best and Brightest”-themed animated windows where they’ve been transformed into a whimsical journey, as seen through the lens of enchanted snow globes. Collaborating with the Hallmark Channel, Lord & Taylor’s holiday windows boast a different scene—from two polar bears high-fiving to a modern-day Santa looking into his own snow globe. “New York is a special place to be during the holiday season,” says Liz Rodbell, President of Hudson’s Bay and Lord & Taylor. “And experiencing the magic within our iconic department store is a part of that tradition.”


Tiffany & Co.

Tiffany & Co. captures the magical charm of the holiday season with their window displays featuring a perennial favorite—the Tiffany Blue Box. Paying homage to the craftsmanship of the famed luxury jewelry house, the glittering displays feature whimsical figures posing in fun situations—like ice “fishing” for glitzy jewels surrounded by diamond-dusted trees—and are a tribute to Gene Moore’s love for creating atmospheric displays infused with glamour and wit. In keeping with his legacy, Tiffany collaborated with Austrian luxury glassmaker Lobmeyr to create 10 to 15 miniature versions of their classic “starburst” chandelier to add to each wintry window scene.


Henri Bendel

Between the stunning interior display of over 30,000 hand-assembled butterflies fluttering from the ceiling and the imaginative 3-D paper sculptures bursting with color and light, it’s clear the Henri Bendel partnered with greeting card company Lovepop. “As disrupters in their industry, Lovepop is an incredible group of risk takers,” says Pina Ferlisi, Henri Bendel’s Creative Director. “We love their more is more approach to surprise and delight their customers, something we believe in when speaking to our own Bendel girls.” Bonus: There is a Lovepop pop-up shop inside the Fifth Avenue landmark where you can purchase their holiday-themed greeting cards (and there’s even an exclusive co-branded Henri Bendel card!).