Rockettes’ 7 Favorite Holiday Window Displays in NYC

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ou know the holiday season is in full-swing in New York City when midtown’s massive department stores go all out with themed-window displays that put typical trees and tinsel to shame, and people from around the globe flock to see the works of art! From Bloomingdale’s How the Grinch Stole Christmas-themed windows that include an interactive retelling of the Dr. Seuss classic to Bergdorf Goodman’s “Bergdorf Goodies” windows that offer a sweet selection of Christmas treat-themed looks, here’s your guide to our favorite holiday window displays New York City has to offer:

Barneys New York

Photo Credit: PRNewsfoto/Barneys New York

Barneys New York is reminding us that a small change can make a big difference with their “Make Change” holiday campaign, in collaboration with the humanitarian organization Save the Children. The window displays are constructed of over 2 million pennies to represent the impact a small amount of change can have on the life of a child. “One of the most exciting things about the project was being able to use a material that could be harnessed throughout the campaign and then become a philanthropic contribution after,” says Matthew Mazzucca, Barneys Creative Director. Passersby can even make the change themselves—with every post that has the #centiments hashtag, Barneys New York Foundation will donate $5 to Save the Children through January 1.

Saks Fifth Avenue

Photo Credit: Saks Fifth Avenue

This year, Saks Fifth Avenue has partnered up with Broadway Cares/Equity Fights AIDS to create the “Theater of Dreams” in its windows along 49th and 50th Streets. In addition to their traditional vignettes that have graced the store’s windows for 94 years and counting, Saks has unveiled digital animations and light shows for the first time in their storied history! The displays will pay homage to the grandeur of the Broadway stage as they tell the story of a shopper who falls asleep during a trip to the theater and dreams of Saks Fifth Avenue.

Macy’s

Photo Credit: David Dee Delgado/Getty Images

The magic comes alive at the world’s largest department store with their beloved display titled, “Believe in the Wonder of Giving.” This year, Macy’s six interactive windows on Broadway follow Sunny the Snowpal, a snowgirl with astronaut aspirations, as she helps Santa fix his sleigh just in time for Christmas Eve. One window even gives visitors the chance to pilot Sunny through a field of asteroids on her way to the North Pole! If traditional is more your style, don’t fret: the classic “Yes Virginia, There is a Santa Claus” vignettes are still on display in the 34th Street-facing windows.

Bergdorf Goodman

Photo Credit: Ricky Zehavi/Bergdorf Goodman

Bergdorf Goodman has whipped up a delicious bakery-themed window display, “Bergdorf Goodies,” that’s sure to be the cherry on top of your holiday season. “This year our artistic team became faux-pastry chefs, dishing up a wall-to-wall profusion of sculpted confections. Everything candied, iced and lavish,” said David Hoey, Bergdorf’s Senior Director of Visual Presentation. Various classic Christmas treats are represented in the windows, from peppermint to gingerbread to (of course) chocolate. If the sweet displays have you feeling hungry, check out the plentiful dessert options from the Flour Shop and Laduree pop-ups on the store’s fifth floor!

Bloomingdale’s

Photo Credit: Joe Schildhorn/BFA.com

First, the Grinch stole Christmas, and now he is stealing the attention of passerby as the star of this year’s Bloomingdale’s holiday windows! The Lexington Ave. flagship has partnered with Illumination and Universal Pictures to offer a high-fashion retelling of the classic Dr. Seuss story in honor of their new movie, from his solitary scheming in a cave to his visit to the festive Whoville. Each window offers an interactive element for visitors, from showcasing their “resting Grinch face” on the glass to pressing buttons to help the Grinch’s loyal dog Max play the organ.

Tiffany & Co.

Photo Credit: Ricky Zehavi/Tiffany & Co.

Tiffany & Co. has perfected their signature glitz and glamour in “The Holidays Made by Tiffany,” which takes visitors behind the scenes of a whimsical jewelry workshop. The design pays homage to the vision and craftsmanship of Gene Moore, who first popularized Tiffany’s iconic holiday hero, a chromatic drawing figure, in the 1960s. The figure is seen putting the finishing touches on classic pieces of Tiffany jewelry just in time for the holidays! Of course, no Tiffany window display would be complete without splashes of the unmistakable Tiffany Blue, found in each of the five windows lining their flagship store.

Henri Bendel

Photo Credit: Henri Bendel

This year marks the final Christmas season for Henri Bendel, and the department store has decided to quietly celebrate its legacy as one of Fifth Avenue’s iconic flagships by unveiling a single holiday window before their closure in January. Izak Zenou designed the window display, a recreation of the New York City skyline in Henri Bendel’s signature brown and white colors, as an homage to the city that the store has called home since 1895. Don’t forget to walk inside to witness a 20-foot Christmas tree made entirely out of 400 striped gift boxes.


After checking out these beautiful window displays, join us at the 2018 Christmas Spectacular—the show runs now through January 1.